MC in BikeBiz about Kick A$$

Krien was recently interviewed by BikeBiz magazine, one of the leading bicycle trade industry journals, who were  interested to find out more about our Kick A$$ policy.

There is no doubt that this decision we have taken (to offer our products for sale to both consumers and bike shops) has caused some disgruntled muttering from some, old school, sections of the cycling industry.

But it’s something that we believe in, and it also appears that we are not alone. Since this got published we’ve had a couple of messages of support from other bicycle brands, it is probable that they would also want to take this step, but that their business model doesn’t allow them to do so.

Whatever the industry conjecture about this, the end result is clear and honest; we have reduced our MSRP prices by between 30-50% from where they were three years ago. We’ve done this without affecting quality, and in a period of time where, like all other bicycle brands, our manufacturing costs have gone up quite substantially in the last 18 months.

You can read the article here.